In an era of YouTube, Livecast, Instagram Stories, seminars, and everything in between, it’s evident that video content is the most popular form of communication. It is also undeniable that with each passing year, an increasing number of content marketers are becoming aware of the multiple compelling benefits of including using video in sales in their digital marketing plan. When done correctly, video content marketing can be used for various purposes, including advertising a product or service, increasing customer engagement, and expanding social media reach. Video content marketing is adaptable, readily available, and can give you a significant advantage over your competition. With so much information to compete against, it’s critical that your content is optimised to its maximum potential, finding the proper balance between reaching consumers and grabbing their attention, and that your content is easy to find. Using video marketing efficiently may increase revenue, conversions, and overall image.
- 1 A more significant number of clients are viewing a video.
- 2 Video is an excellent supplement to marketing techniques.
- 3 Google more readily discovers videos that have been optimised.
- 4 Video contributes to the development of brand recognition and customer confidence.
- 5 Using video demonstrates that you are up to date with the times.
A more significant number of clients are viewing a video.
YouTube is the second most popular search engine globally, immediately behind Google. YouTube has around 1.9 billion monthly subscribers, which is a staggeringly considerable amount in today’s world. That equates to about one-third of all internet users and more than a billion hours of video viewed regularly. By using video in your sales approach, you will have the possibility to reach many prospective consumers.
If you take advantage of the video trend, you’ll notice a significant increase in engagement. For example, it has been shown that including videos on your product pages may improve sales by 144 per cent. So, who is your intended audience? Young adults (18 to 34 years old) consume more video material than any other age group. Even f your target audience is older, the video should be a significant element of your overall strategy.
Video is an excellent supplement to marketing techniques.
What’s fantastic about video marketing is that it can be used to complement your existing marketing strategies. If you’re presently writing weekly blogs, you may convert those blogs into video format or even include more video material into your current blog posts. How-to blogs can be turned into how-to videos. This gives your audience another option to interact with you while converting your material into another widely used format.
Google more readily discovers videos that have been optimised.
Take the time to design and optimise your videos for search engines, and you will see an increase in organic traffic to your website. It includes selecting the most appropriate video platform, generating an exciting thumbnail, ensuring that the website on which the video is hosted is relevant and SEO optimised, writing attention-grabbing titles and descriptions, and so on. There’s a lot to cover, but it’ll be well worth your time.
Whenever you post material to YouTube, you have the option of including links in your videos and the video description. Avoid including an excessive number of links or advertisements in your videos. If viewers perceive that advertisements are harassing them, they will grow more resistive to your marketing efforts and may even consider you a nuisance.
Video contributes to the development of brand recognition and customer confidence.
Video may establish a more intimate, comprehensive, and engaging relationship than written communication in a shorter amount of time. However, these two channels should be utilised in conjunction with one another to portray your organisation as helpful and competent.
It is more probable that you will build trust if you supply more material, whether provided by yourself, your colleagues, or your staff, in an authentic and down-to-earth way. That is what inbound marketing is all about – establishing customer trust and then using it to develop long-term business partnerships. Employee interviews and behind-the-scenes films are excellent tools for demonstrating the human aspect of your company’s operations. These films can increase interaction and build a connection between your company and prospective clients.
Using video demonstrates that you are up to date with the times.
Inbound video marketing is a new method of advertising your company’s products and services. The introduction of new technologies such as live video, the “stories” feature on Facebook and Instagram, video filters, and other tools means that you’re no longer required only to produce straightforward narratives for your videos. You may also experiment with virtual reality as an immersive video experience, which has shown to be a successful tactic for 64 per cent of marketers.
Alison Lurie is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.