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How to Optimize for Google’s Featured Snippets

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How to Optimize for Google’s Featured Snippets

Google’s Featured Snippets are the best way to show up in the SERP. They provide a concise description of your page and highlight the most important information on it, making it easier for users to find what they need. If you have a great product or service, this is exactly what you want: more people will find out about it because their searches will be more targeted than ever before!

What are Google’s featured snippets?

Google’s featured snippets are a new feature in Google search that are tailored to each query. They appear above the organic results, and they can be very powerful for driving traffic and conversions.

The best way to optimize for featured snippets is by using structured data markup and schema.org markup on your website (and possibly other pages). Structured data provides information about who owns what content, where it lives on the web, who can find it (people searching for specific topics), how often it’s updated/changed over time—all of this makes it easier for Googlebot (our algorithm) to understand what kind of content we’ve published so far!

How do featured snippets differ from other SERP features?

Featured snippets are different from other SERP features. They’re shown in the main body of your search results and usually appear above the fold (the first page of results) for most queries on Google, Bing and Yahoo.

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They may also be shown on third-party websites that use Google Search Console to show their own content related to keywords you used in your query. For example: “I’m looking for restaurants near me where I can get a great steak.” If you were looking at Yelp reviews about restaurants near me where I can get a great steak? You’d see this snippet above their review section:

How to optimize for featured snippets.

The Google featured snippets feature is an excellent way to help your website be found by more people. The best way to optimize for this is by crafting the right content, format and structure in order to get featured snippets. This article will teach you how to do just that!

  • Use the right keywords: Google gives priority rankings only when they have a high number of searches per month, so if you want your website’s rank on page 1 then it’s important that you use relevant keywords (we’ll talk more about this later).

Tools to help you optimize.

There are a number of tools that can help you optimize for featured snippets. The first one is Google Search Console, which lets you track your site’s visibility in search results and gain insights about how it performs across various queries, including those with certain keywords. You can use this information to improve the way your page appears in Google’s results pages, as well as tweak any strategic changes based on google underwater search what you find out about your audience’s needs and preferences.

Google Trends is another helpful tool that shows where people are searching for related terms over time (and provides an easy way to see whether there are any patterns). This can be especially useful if some of your pages have recently been updated but aren’t showing up very often—you might be able to identify which ones need attention by checking out how people talk about them online today!

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With these tools and our tips, you can start ranking for featured snippets!

The Featured Snippets team takes great care to make sure that the snippets they provide are accurate, relevant and easy to understand. To start ranking for featured snippets, you’ll need to do the following:

  • Make sure your content is accurate and well-written. Google will not rank your site if it doesn’t have good quality content or if you’ve added links just for SEO purposes (this can be easily detected by Google).
  • Make sure your content is relevant to the query. If a user searches “how do I learn Spanish?” but you’re only offering how-to guides on learning French instead of Spanish, that won’t help you get featured snippets!
  • Make sure your content is easy to understand in less than one second (the time it takes them click through from page 1). This means using short paragraphs rather than long ones; using simple grammar where possible; making use of headings throughout so users can find what they’re looking for quickly without having go through every single line before reaching their desired destination!
  • And lastly: make sure there isn’t any duplicate information on other pages within this site’s domain name(s) – because if there were then those pages would no longer be considered eligible for inclusion into Google’s indexing process…


Google’s featured snippets have been around for a while, but they still provide an opportunity to take advantage of Google’s popularity among searchers. By optimizing your content, you can help yourself rank higher in the search results and attract more visitors to your site. Our tips will help you get started on this journey.

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